I use the necessary tools to communicate effectively with my patients in a structured and straight forward way. Being in private practise with lots of competition can be hard...
Your marketing needs to be;
This information is not about what you do, it simply offers the tools to help you carry it out effectively within a structure that works.
When did you last see a MacDonalds advert and thought "thats a rubbish advert!" or did you simply think "Rubbish them burgers" or even "I fancy one of them"..
The resources are tools only, let's use them well.